A size claim needs a reason.
When an advertisement turns “larger” into “better”, identify the extra conclusion it is asking you to accept. Then look for evidence of that conclusion.
Domain acquisition & licensing
Take apart a size claimRead the leap in the sentence
These four invented examples do not describe a real seller. Open a line to compare the implied claim, missing evidence and limited conclusion. Close it to return. Nothing you open is stored or sent.
“The bigger choice is the better choice.”
What the line implies
A size difference is being used as a quality verdict.
What would need support
Better at what, compared with which models, under which conditions? Ask for the defined outcome and evidence for the comparison.
What you can conclude
A labeled size can describe an object. Without a stated outcome and supporting evidence, superiority remains unestablished.
“More size means more satisfaction.”
What the line implies
A measurable dimension is being used to predict an individual experience.
What would need support
What did the evidence actually measure, who took part, and does it support this exact claim? A testimonial alone does not answer those questions.
What you can conclude
The sentence has not established what you or a partner will want or feel. Missing evidence does not prove the opposite claim either.
“Experienced people choose the largest.”
What the line implies
A size choice is being presented as evidence of competence or status.
What would need support
Who defined experience, who was included, and what links the comparison to competence? An impressive photograph supplies none of that information.
What you can conclude
The slogan cannot assign you a stage to complete. Keep experience and a product dimension as separate questions.
“Our best seller, so it must suit you.”
What the line implies
A popularity claim is being turned into a personal suitability claim.
What would need support
Best selling where, during what period, in which category, and based on whose records? Even verified sales would establish sales in that scope.
What you can conclude
A sales count does not assess your circumstances, establish consent or settle a health concern.
Unknown is a useful conclusion
“I have not seen support for that promise” is different from “the promise is false”. Keep the exact words, the source and the unanswered question together. This desk offers no rankings, challenges, size target or upgrade schedule.
The FTC policy below explains why the whole advertisement and its reasonable interpretation matter. The questions above are our reading method; they are not a test for whether a particular advertisement breaks the law.
Follow the claim into the guides
Sources and their limits
The examples and questions here are editorial analysis, not product tests, diagnoses or legal rulings. Sources do not endorse this site.
- FTC: Policy Statement on Deception
October 14, 1983. Examines the whole advertisement, reasonable interpretation and material omissions; distinguishes some subjective claims and puffery from factual implications. These examples are not legal findings about an advertiser.
Content responsibility: Biggest editorial team. Revised . General education; no clinical review claimed.
Read the limit before a listing. A measurement is information about an object. This site will not turn the catalogue into a challenge or a size target. Open the sexual.ai catalogue after the limit